Sales people are having a tough time these days. A poor economy makes people and companies spend less, while providers of goods and services push harder (as they may also be running low on cash). And when you become pushy, that’s when people take a step back – perhaps towards a competitor who does something differently.
The worst thing you can do in a crisis market is to do the same thing as you did before, just push harder. For sales people (just like for investors), the hard times are a chance to try smarter strategies and build lasting partnerships.