Brand

What is “Campanile”?

Campanile means “bell tower” or “clock tower”, like the one you can see in our logo.

It is originally an Italian word, but it is widely used in the English language among architects and designers. The origin is the word is “campana”, the bell. With technology bell towers were combined with clock towers, and even later the bells disappeared and campaniles became clock towers.

Why Campanile?

Campanile stands for the harmony of function, reliability and beauty. Think about it: in the old times, the clock towers served as standards of direction, time and usually they were the tallest buildings in the town or city. One splendid example is the tower of the Palazzo Pubblico in Siena, italy.

In 2004, we picked this name because we wanted to create something similar in consulting services. We wanted to fuse precision and versatility, standard and beauty like a campanile. Like clock towers of the early modernity, we use the latest scientific achievements of our profession to help our clients in finding the right direction and take pleasure in top performance. Like towers in town squares, we want Campanile to be a meeting-point of like-minded people.

Our brief history

2004: Campanile started off in Shanghai with a small group of international trainers and consultants providing flexible leadership, communication and language skills services to multinationals in China. Or first clients were PepsiCo, Howard Johnson Hotels and Logitech.

2007: We signed our first partnership agreement with a Dutch consultancy to localize their products and services, and introduce them in the Asian market. Since then we have formed similar partnerships with half a dozen consulting firms in the EU.

2008: Campanile removed language training from our portfolio and we focused our energies on leadership, management and communication skills. In the same year, the first Campanile training course took place within the European Union. Since then we have worked (alone or in partnerships) in 5 EU countries.