With the dynamic growth and sophistication of the Chinese (and in general, Asian) consulting and training market, an impressive amount of international products find their way to new customers there. From the US, Europe or Australia, this process looks like a natural trickle-over of more advanced professional tools into developing markets. However, some caution must be applied when ‘airlifting’ international consulting and training tools into Asia. With the vast cultural differences between the country of origin and the target market, some of the efficiency of the product may be lost in.. well, the lack of translation. Customizing your product to the peculiarities of the target market is one of the key factors to its long-term success.
China, perhaps the largest manufacturing center of the world today, was hit the hardest by the downturn in orders for mass-produced goods. While in the last quarter of 2008 the crisis was more apparent in Europe than here, in Q1 of 2009 symptoms of a systemic crisis started to meet the eye.
What worries local people the most is the abrupt closure of factories, predominantly in the South-Eastern part of the country. In Guangzhou (Canton), Shenzhen and neighbouring areas, employers of thousands of blue- and white-collar work force go out of business overnight.
For the economy and the Chinese people, China’s rapid economic development is a blessing. But as the rest of the world tries to understand China, the speed of changes in this country can make the situation difficult.
There are already formidable cultural differences between Chinese and foreign business people. However, the rapid development of China means that differences are not only big, they also keep changing!
Gabor Holch, business communication consultant and Campanile’s General Manager shows how China changes faster than the books Western business people read about it when they prepare for negotiations.