Campanile Webinar

If you could ask the “China CEO” of high profile companies including L’Oreal, Coca Cola and Microsoft for his or her advice on succeeding in China, what would you ask? 


This question led Dr Laurie Underwood to interview 25 China CEOs of renowned MNCs (see list below). The resulting first-hand advice was captured in China CEO II (Wiley, 2020) and will be highlighted by Dr Laurie Underwood in this webinar. Interact with Dr Underwood as she shares insight into the new book (audiobook launched June 2021) gathered together with co-author Dr Juan Fernandez, Professor of Leadership at CEIBS.


At this webinar, Intercultural Leadership Consultant Gabor Holch asks Dr. Underwood about the lessons of nearly 20 years of research on the China expat executive scene, and we welcome participants to do the same. Our main topic will be pressing issues faced by business leaders in China, including fierce competition from globalised local companies, working with a powerful and complex Chinese government and attracting the nation’s wealthy and tech-savvy but fickle domestic consumers. We will learn secrets for keeping up with China’s astounding digital transformation (mobile payment, online shopping, social media, artificial Intelligence), the impact of localising top positions, the rise of female top executives and the challenge of attracting the nation’s highly international, purpose driven millennials. Research for the two books included interviews from an awe-inspiring list of global leaders including ABB, AB InBev, Bayer, Bosch, the Boston Consulting Group, British Petroleum, Carrefour, Coca-Cola, General Electric, General Motors, IKEA, Korn Ferry, Lego, L’Oreal, NIIT, Mango, Manulife, Marriott, Maserati, McKinsey, Microsoft, Philips, Scania, SAP, Siemens, Sony, Standard Chartered, Tata, Udacity, Unilever, Victoria’s Secret, Volvo, etc.

CLICK HERE to download the PDF version of Dr Laurie Underwood's presentation.

Dr Laurie Underwood is a senior consultant with Sino Associates and an adjunct professor at business schools including NYU Shanghai, IBSS,  Skema and Kedge, and has presented recently on TEDx The Bund as well as speaking at Economist Network, AmCham Shanghai, Conference Board, and China Crossroads.

15 years of China CEO success lessons

​Date & time: 2021 July 7, 16:00-17:30 Beijing time (Convert with

Platform: Zoho (click & join)

Attendance fee:

  • Free for all

Gabor Holch intercultural leadership coa


Gabor Holch is an intercultural leadership consultant, coach, author and speaker who has served 100+ clients in 30+ countries. An expat since age 4, China-based since 2002 and working globally, Gabor is a Certified Management Consultant (CMC) in English and Mandarin, certified consultant at the management academies of half a dozen global corporations and licensed in major assessment tools including DISC, the Predictive Index, NeuroColor and MBTI.